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The web site esl.ie states the following, "ESL is an independently owned Irish company established in 1995." We noticed that the webpage stated " We source and supply quality competitively priced products to the electrical industry." It also said " Our staff are technical and very experienced each having more thn 25 years experience in the electrical wholesale business. ESL has three directors, Pat Biggs, Niall Dunne and Allen Dunne, all of whom work in the sales office. This ensures our customers get the personal service that only the owners of a company could offer." The header had ABB as the highest ranking optimized keyword. This keyword is followed by Garo, Hager, and Streibel which isn't as urgent as ABB. The other words esl.ie used was John.